2 Tips for Engaging Employees

Posted on February 6, 2013 by TNS Consulting Team (via Scott Spayd)

Employee engagement is a popular topic and for good reason. If one is able to increase engagement in the employees at an organization, it is believed that the increase will lead to greater productivity because there is a new attachment to the organization that didn’t exist before. However, employee engagement can be a hard concept to grasp because it is such a broad term that encompasses many things. The trick is to pick an area that you can actually affect in your organization and to develop a specific plan for implementing changes.

1. Help employees have a voice.

The root of many organizations’ problems with engagement and productivity is that often times employees feel that they don’t have enough input in what happens at their workplace. Our most recent global panel data shows that only 54% of employees felt that they did have input regarding decisions affecting their work. So, increasing employees’ voice is as simple as asking for individuals’ opinions every now and then, even if it is done informally. It is not necessarily the case that employees’ views be surveyed in some elaborate questionnaire. However, if your goal is to speak in generalities about what your employees think, a more formal survey would be necessary. For the purposes of making employees feel more included and valued though, simply asking for their thoughts should make a world of difference.

2. Use their voice!

Another problem with organizations is that while employees may feel they are given the opportunity to voice their opinion on important company issues, this may not be enough if they consistently see that their input is not being used. People aren’t stupid, so when they see that a manager is asking their opinion but not bothering to do anything with the information time and time again, the employee realizes that their voice is not actually being valued. Thus, it is important to make an effort to appropriately listen and absorb what employees are saying in order to put it to use or at least offer explanation as to why the suggestions may not work. When trying to increase employees’ engagement in the organization through increasing their voice, completely transparent communication is critical. If employees know that the management is including them in some aspect of company decisions, they’ll appreciate it.

TNS Consulting Team (via Scott Spayd)

About TNS Consulting Team (via Scott Spayd)

Great companies know that it takes highly engaged employees to retain customers and make their brand promise come alive. To make the connection between your employees, customers and brand, you need a partner with deep expertise across several areas. Only KANTAR TNS has over two decades of employee survey experience, as well as access to the consultative and research resources of the world’s largest customer satisfaction benchmark database and brand analytics research. Whether you have 200 employees or 200,000, Kantar TNS has the expertise and the advanced measurement, reporting, and follow up tools you need to deliver on your employee and customer brand promise.

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