There are countless ways that an organization’s leaders can more effectively engage their employees, from improving acknowledgement efforts or offering flexible hours, to improving training programs. However, the hunt for the newest method of employee engagement is a never-ending process. Some of the ways in which employees feel more engaged with their work may come as a surprise.
A huge trend in business today is to engage employees through volunteer opportunities. Believe it or not, many companies have jumped on this bandwagon successfully by delving into very large scale community outreach programs. At first, it seems as though this would be the opposite of how employees would like to spend their free time: working more hours for their employer. However, it turns out that the companies that have tried corporate volunteering endeavors have observed great gains in the realm of employee engagement.
Employees like to feel like a valued part of the organization and that they truly make an important impact on outcomes. When considering this, it makes more sense that giving employees an opportunity to help their community is a very wise choice for organizations. Employees lending a hand in corporate volunteering gain a sense of real accomplishment and value by contributing to a charitable cause in the community they care about most. The fact that their employer provides this opportunity makes them feel more engrained in both the company and community. Taking on a volunteer project can also have an impact on the perceived culture of the organization both internally and externally, by demonstrating that the company leaders feel they have a social responsibility to assist their community.
Do you think a corporate volunteering project could help your employees to feel more engaged?
References:
Grant, A. (2011). Giving time, time after time: Work design and sustained employee participation in employee volunteering. Academy of Management Review, In Press.