Avoiding the Survey Slump

Posted on January 26, 2012 by TNS Consulting Team (via Scott Spayd)

Here’s a must read for all companies who have surveyed their employees in the past, gather the results, but don’t follow through with action planning, or a grand attempt is made in the beginning, but fizzles out as time wears on.

An excerpt from the article describes the “Survey Slump”:

“In many survey processes, a phenomena called the “survey slump” seems to set in somewhere between the delivery of survey results and the launch of the next survey. Organizations that conduct employee surveys on a regular basis know this time well. Excitement builds around the delivery of the results as managers look to see if their scores have improved (or declined). Everyone wants to know if the actions taken had any effect.”

Here is the article, “Avoiding the Survey Slump” in its entirety. Let me know what you think about it.

TNS Consulting Team (via Scott Spayd)

About TNS Consulting Team (via Scott Spayd)

Great companies know that it takes highly engaged employees to retain customers and make their brand promise come alive. To make the connection between your employees, customers and brand, you need a partner with deep expertise across several areas. Only KANTAR TNS has over two decades of employee survey experience, as well as access to the consultative and research resources of the world’s largest customer satisfaction benchmark database and brand analytics research. Whether you have 200 employees or 200,000, Kantar TNS has the expertise and the advanced measurement, reporting, and follow up tools you need to deliver on your employee and customer brand promise.

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