Cheerleaders vs. Engaged Employees – What’s the Difference?

Posted on March 13, 2014 by TNS Consulting Team (via Scott Spayd)

Great Webinar Takeaways You’ll Want to Learn More About

RobertBerrierPhDToday’s webinar put a new spin on employee engagement from what I thought it was. Our guest speaker and presenter was Dr. Robert Berrier of Spring International, who gave us a lot to think about when it comes to employee engagement.

From Spring International Website:

“Dr. Robert Berrier is the founder, President and CEO of Spring and chief visionary.  Dr. Berrier’s work focuses on understanding how attitudes drive employee behaviors that link to organizational objectives.  Under Robert’s direction, Spring adapted many of the best techniques of segmentation, brand management and attitude-outcome linkage analysis to the area of employee engagement and communications.”

Dr. Berrier explained how employees need to be recognized, have a good camaraderie with fellow workers, a good sense of self-esteem and sense of achievement in their workplace. Empowerment influences employee engagement and people like to work with a “shared purpose.” These are the essentials of employee engagement. Dr. Berrier spoke about the importance of one’s relationship to their peers, feedback and communication, company image and aligned values with employees’, and personal development for advanced opportunities. These are the cornerstones of what management’s influence is on employees in order to foster a working environment whereby employees want to be engaged. “Employee engagement is a mutual accountability.”

“Thoughts drive our behaviors and behaviors [that] we see, drive our thoughts.” This was a very introspective topic in the realm of behavioral science. So, Dr. Berrier posed the question, “What turns engaged employees into cheerleaders?” Basically, Dr. Berrier says that highly engaged employees score high on engagement by working on normal jobs, but not over-enthusiastically. Cheerleaders take on the most difficult challenges and show more courage in their efforts. They are strategic in nature and are willing to come out of their comfort zone for the good of the organization. Dr. Berrier added that cheerleaders are more positive, ardent solution finders, resilient, and have “grit”! These attributes add up to having a high/great sense of involvement. Cheerleaders need a sense of achievement and satisfaction, and they have a positive effect on others.

How does an organization create cheerleaders? After listening to Dr. Berrier, I believe the cheerleader is already there, and it just needs to be brought out by Senior Leadership. Dr. Berrier advises having a strong system of evaluating employees; performance metrics, developing case studies, and measuring engagement versus productivity.

You can listen to a recording of this fascinating webinar at


TNS Consulting Team (via Scott Spayd)

About TNS Consulting Team (via Scott Spayd)

Great companies know that it takes highly engaged employees to retain customers and make their brand promise come alive. To make the connection between your employees, customers and brand, you need a partner with deep expertise across several areas. Only KANTAR TNS has over two decades of employee survey experience, as well as access to the consultative and research resources of the world’s largest customer satisfaction benchmark database and brand analytics research. Whether you have 200 employees or 200,000, Kantar TNS has the expertise and the advanced measurement, reporting, and follow up tools you need to deliver on your employee and customer brand promise.

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