Community Reputation

Posted on September 18, 2012 by TNS Consulting Team (via Scott Spayd)


Think about the area in which you live. What are the organizations that people talk really high of? There are always organizations in every city that are esteemed to be great on customer service and quality work. How does this reputation impact business for these organizations?

I am from the Cincinnati, OH area and there are plenty of organizations such as Proctor and Gamble and Cincinnati Children’s Hospital that are great sources of pride. Why is this? Both organizations pride themselves on the work they do. Proctor and Gamble has a great reputation with advanced research and development and creating cutting edge products. It is also a place that everyone wants to be able to work at. Cincinnati Children’s Hospital conducts advanced research as well that has set it apart as a strong children’s hospital.

Why is community reputation important? Think of a “mom and pop” restaurant in a city surrounded by chain restaurants. The real reason people come back is because they are either very impressed by the customer service or the food was great. Most locally owned businesses feed off of the reputations they gain through customers.
69% of employees in our global panel study felt that their organizations had a strong reputation within their communities. This reputation may be the key in remaining competitive in a tough market.

Is community reputation important when looking for jobs?

TNS Consulting Team (via Scott Spayd)

About TNS Consulting Team (via Scott Spayd)

Great companies know that it takes highly engaged employees to retain customers and make their brand promise come alive. To make the connection between your employees, customers and brand, you need a partner with deep expertise across several areas. Only KANTAR TNS has over two decades of employee survey experience, as well as access to the consultative and research resources of the world’s largest customer satisfaction benchmark database and brand analytics research. Whether you have 200 employees or 200,000, Kantar TNS has the expertise and the advanced measurement, reporting, and follow up tools you need to deliver on your employee and customer brand promise.

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