Creative Initiative

Posted on September 30, 2012 by TNS Consulting Team (via Scott Spayd)


There are always ways to improve current ways of performing a task. In our recent post about efficiency, we focused on cutting back on the time it may take to perform part of one’s job. If not careful, organizations can fall into a rut of doing things “as they have always been done.” Meanings, if it isn’t broke, don’t fix it.

How can this impact employees and his or her sense of creativity?
There are times in our roles that it is best to continue using the same routine we have previously used. Why? Past performance predicts future performance. If a task is completed with continued success by following a certain protocol, there is a high chance that the success will continue.

Staying with the “old routine” can also cloud or ability to look at our jobs with a different eye. At times we are all guilty of firmly believing that the way we complete a task is the best and only way rather than thinking about the task differently and from different angles.

What holds us back from trying new approaches at work? Quite often, the answer is fear. Employees are afraid to shake things up and draw attention to themselves by doing something different. Our global panel revealed that 58% of employees in the United States are not afraid of trying something creative and having his or her manager judge them poorly. This statistic is a strong indicator that employees are not always allowing fear to hold them back from new approaches in the workplace.

How can organizations encourage creative initiatives? It is important to communicate to employees that creativity is valued at the organization. Employees are very perceptive to organizational goals and mission and emphasizing creativity on the job is extremely valuable. Providing feedback to employees is also a great way support employees. Not all ideas that employees have will be successful, but guiding employees along the way can boost self-efficacy.

Do you speak up when you feel a change would be beneficial to your organization? If yes, how do you speak up?

TNS Consulting Team (via Scott Spayd)

About TNS Consulting Team (via Scott Spayd)

Great companies know that it takes highly engaged employees to retain customers and make their brand promise come alive. To make the connection between your employees, customers and brand, you need a partner with deep expertise across several areas. Only KANTAR TNS has over two decades of employee survey experience, as well as access to the consultative and research resources of the world’s largest customer satisfaction benchmark database and brand analytics research. Whether you have 200 employees or 200,000, Kantar TNS has the expertise and the advanced measurement, reporting, and follow up tools you need to deliver on your employee and customer brand promise.

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