Fly on the Wall at the Employee Engagement Summit 2012

Posted on February 29, 2012 by TNS Consulting Team (via Scott Spayd)

Like a fly on the wall, I got to peek into the JWT building in NYC to listen in while Mike Schroeder, the CEO of TNS Employee Insights, spoke about employee engagement for the last session of the day at our Employee Engagement Summit 2012.

Mike started out talking about some great companies and how well they listen and treat their employees by finding creative ways to make work fun. Mike cited more stats, perks and benefits of these companies that demonstrate good strategies, leadership, and objectives for employees. It all seems to tie in together; great employees, great benefits, great leadership equals great profits.

Mike stressed that if you have an engaged workforce, you have higher performers, and higher performers will increase your employee survey scores significantly. Not to wonder, but by knowing this, if your organization’s engagement scores are low, the disengaged employees are “holding your organization back.”

Getting your employees engaged is not just engaged in their own work, tasks or duties. It’s about getting them engaged in the brand experience of the organization on the whole. Mike expounded on brand ambassadorship whereby if an employee is a high performer, chances are he or she is a good brand ambassador for the organization and represents the brand well when dealing with internal or external customers. When employees realize that the organization’s product is much more than just a concrete item or service, it becomes a culture that instills a higher purpose and becomes visible in their personalities.

These are ways to keep employees even when one of today’s mantras is about retaining top talent.

It was a great session. Now I wish I was there in person because everyone was off for cocktails afterward!

TNS Consulting Team (via Scott Spayd)

About TNS Consulting Team (via Scott Spayd)

Great companies know that it takes highly engaged employees to retain customers and make their brand promise come alive. To make the connection between your employees, customers and brand, you need a partner with deep expertise across several areas. Only KANTAR TNS has over two decades of employee survey experience, as well as access to the consultative and research resources of the world’s largest customer satisfaction benchmark database and brand analytics research. Whether you have 200 employees or 200,000, Kantar TNS has the expertise and the advanced measurement, reporting, and follow up tools you need to deliver on your employee and customer brand promise.

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