Gamification for Engagement

Posted on November 4, 2013 by TNS Consulting Team (via Scott Spayd)

In the recent popularity of more involved wellness programs for employees, there have been may more creative ways to get employees more engaged with these programs, and ultimately, more engaged with their work. One trend that has experienced some success in organizations is that of gamification, or turning wellness engagement into a competitive game. Whether employees are encouraged to spur friendly competition with coworkers or with one’s own wellness progress, it seems as though gamification helps employees to finally view healthy behaviors as fun.

In my experience as an HR pro, our dpeartment is seeing some real excitement over our newly implemented wellness program in and of itself. Employees are excited to be rewarded for doing something that really benefits themselves and that they’ve been “meaning to start” anyway. For example, many employees find it fun to informally compare steps taken each day with their coworkers. Since the nature of physical activity is already somewhat competitive, it seems to make sense to maximize this by creating more formal opportunities to create games with real rewards such as extra PTO, lower monthly premiums, and more. One type of game that tends to be effective for increasing interest in wellness is to create a scavenger hunt for the company’s wellness website, leading employees to learn more and to understand how to navigate their resources.

This gamification can also be applied to other aspects of work life than simply wellness programs. That is, perhaps you’re interested in spurring performance for a peak period in which case you might provide some incentive to the department who reaches a specific outcome first. Whatever the game is, it should be noted that of course you don’t want to incur any harsh rivalries but rather a general motivation increase. Sometimes competition can get a bit cutthroat if the reward is too great (e.g., a sizeable amount of PTO) and the game suddenly becomes all about the reward and not at all about the initiative.

Have you ever had an experience with gamification in your organization? Did it work well or poorly?


TNS Consulting Team (via Scott Spayd)

About TNS Consulting Team (via Scott Spayd)

Great companies know that it takes highly engaged employees to retain customers and make their brand promise come alive. To make the connection between your employees, customers and brand, you need a partner with deep expertise across several areas. Only KANTAR TNS has over two decades of employee survey experience, as well as access to the consultative and research resources of the world’s largest customer satisfaction benchmark database and brand analytics research. Whether you have 200 employees or 200,000, Kantar TNS has the expertise and the advanced measurement, reporting, and follow up tools you need to deliver on your employee and customer brand promise.

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