Hi-Tech Kiddies Soon to Surpass Millenials

Posted on August 11, 2014 by TNS Consulting Team (via Scott Spayd)


This story will sound like I’m bragging, but it’s just a fact. Sunday afternoon, I was driving my grands back home from their weekend at my house, when I noticed a few miles ahead of me on the highway there was smoke. And where there is smoke, there’s fire. Sure enough, traffic started slowing down and a fire truck and state trooper sped right by us. Fortunately, I was right at the only exit for several miles, so I quickly took it. Having taken that exit many times in the past, there are a lot of side roads to get to my destination and I always get lost.

Sure enough, I got lost. Somehow, I skipped the town I was supposed to be in. Oh well. I calmly told my 8-year old, first grandchild, Sonny, “Oh boy. Grandma’s lost.” He immediately reached for my iPhone, summoned Siri and almost robotically but clearly said, “Set directions for 1221 Grove.” I looked over, and said, “Oh my God! – Good boy, Sonny!” And he proceeded to read and dictate the directions to me. (I could barely hear Siri from the phone because my AC is broke, and we had all the windows down.)

If this was 1964 when I was Sonny’s age, we’d probably all start crying, or at best, just gasp and hope the grownups could handle it with a map. But now, the little tykes are so entrenched in technology with the video games and iPhones, that it’s second nature to them with little to no learning curve. It’s like sales people being born with a silver spoon in their mouths. Babies today are born with iPhones in hand!

What I find amazing more so than Sonny’s knowledge of operating the iPhone, was his quick reaction to my dilemma. Not only is his knowledge on the iPhone something to behold, but he quickly assessed the situation and with a built-in, knee-jerk reaction, knew what to do and acted without hesitation. That’s the kind of guy I want around in a crisis.

Is this all from growing up in a hi-tech environment? Yes! Of course it is. To top it off, his father, my son, is always on the computer with his web and media projects. At one point, I thought a laptop was going to take root in his hand, he carried it around so much. A few months ago, my son told me he was teaching Mister, age 7, how to program and he was catching on without a glitch. So, just like music, math, Spanish, or other basic studies in school, programming could be taught right alongside them. And if more and more kids start to program before high school, we’re all going to feel the pinch in the work markets. I think this is an extreme influence, but not so unusual in the eyes of millenials. This is the new world.

NOTE: According to Matt Rosenberg of About.com, (geography), Sonny’s generation is called “The New Silent Generation, or Generation Z.” (2000/2001-Present).

I also am witness to these kids; both Sonny and Mister, playing X-Box war games, with headsets on talking to other GI Joes around the globe who are playing the same game. These kids win all the time too. I strongly contend that these games are military combatant simulators. I disapprove of them, but I’m not their parents. To me, it’s a double-edged sword. Either these games, which are pretty graphic, preparing a kid to defend himself in a dangerous world, or it can turn a kid into some unstable, psycho lunatic bringing weapons to school and blowing away as many as he can before killing himself. This is where it’s up to the parents (first), school authorities (second), to monitor what children watch on television and the games they play. At MY house, the kids play the old Nintendo Mario Brothers and you know what? They love it!

Millenials move over! Here comes Generation Z!

TNS Consulting Team (via Scott Spayd)

About TNS Consulting Team (via Scott Spayd)

Great companies know that it takes highly engaged employees to retain customers and make their brand promise come alive. To make the connection between your employees, customers and brand, you need a partner with deep expertise across several areas. Only KANTAR TNS has over two decades of employee survey experience, as well as access to the consultative and research resources of the world’s largest customer satisfaction benchmark database and brand analytics research. Whether you have 200 employees or 200,000, Kantar TNS has the expertise and the advanced measurement, reporting, and follow up tools you need to deliver on your employee and customer brand promise.

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