The Importance of Word Choice when Developing Questions

imagesAKQ1ZA01Clarity is key when creating open ended (comment) questions.  It is very important to use words that will not be misinterpreted by the person reading the question. Misinterpreting even one word can change an individual’s entire understanding of the question. In developing surveys both through school and in my professional career, I have noticed a few common errors that can be avoided with better word choice.  The first problem being that an individual may not understand a word in the question, and therefore the survey taker may try to draw meaning from the rest of the sentence.  This can lead to survey takers answering in a way other than what was intended, therefore skewing the results of that particular item.

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