Tip 6 – Build a Customer Focused Team

Posted on June 25, 2014 by TNS Consulting Team (via Scott Spayd)

Intro: This blog is written to further elaborate with my own views on the  “8 Tips to Engage Your Employees” booklet written by our experts.

customerfocusThe best businesses employ best practices. One of the basic practices is to ensure customer satisfaction in order to keep them buying more from you and not wander off to competitors.

I can see why this is the #6 tip in our booklet. When you have engaged employees, from practicing the previous tips, you will have more satisfied customers.

Always treat your employees exactly as you want them to treat your best customers.”  Stephen R. Covey

When employees are truly engaged in their work and the company, they too, have invested themselves emotionally and physically primarily because they BELIEVE IN THE MISSION. How did they come to believe in it? Great leadership? Company cheerleaders? Infectious enthusiasm from coworkers? Belief in their abilities from their managers? Perhaps a little of each.

When sales people make a pitch for a product, they have to truly believe in it or it won’t sell. And when their belief system clicks with enthusiasm, they can sell ice cubes to snow men! The same belief has to be at the heart of all employees in order to be completely customer-focused.

TNS Consulting Team (via Scott Spayd)

About TNS Consulting Team (via Scott Spayd)

Great companies know that it takes highly engaged employees to retain customers and make their brand promise come alive. To make the connection between your employees, customers and brand, you need a partner with deep expertise across several areas. Only KANTAR TNS has over two decades of employee survey experience, as well as access to the consultative and research resources of the world’s largest customer satisfaction benchmark database and brand analytics research. Whether you have 200 employees or 200,000, Kantar TNS has the expertise and the advanced measurement, reporting, and follow up tools you need to deliver on your employee and customer brand promise.

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