Top Organizations Win with Engagement

Posted on October 28, 2012 by TNS Consulting Team (via Scott Spayd)

Successful organizations become successful for many different reasons. Top organizations do not maintain high status by simply maintaining the status qua and sitting idle. Instead, successful organizations are constantly looking at different aspects that can be improved.

One third of high performers in organizations lack the feeling of engagement (Cross, Gray, Gerbasi, Assimakopoulos, 2012). Employee enagement has been a major focus for organizations lately and percent indicates that employees are still not feeling as engaged. So, the question is: what is holding back employees from feeling fully engaged in their workplace?

I wish I had the magic answer to this question. However, there is not just one answer for this question. The different personalities and motivators of each employee are vastly different making it complicated to nearly impossible to pinpoint a single reason for a lack of engagement.

One possible reason is the change in the workplace today. Jobs are different than they were years ago. The days of leaving work at 5pm are fading. Employees are expected to work longer hours as a means to increase productivity and decrease positions. After all, why hire someone else when extra work can be divided among existing employees?
Cross, Gray, Gerbasi, and Assimakopoulos present the idea of using influential leaders in organizations to increase employee engagement. The researchers believe that through interaction, employees’ levels of engagement can be tremendously enhanced.

How do you think top organizatinos use engagement?

Cross, R., Gray, P., Gerbasi, A., & Assimakopoulos, D. (2012). Building engagement form the ground up: How top organizations leverage networks to drive employee engagement. Organizational Dynamics, 4(3), 202-211.

TNS Consulting Team (via Scott Spayd)

About TNS Consulting Team (via Scott Spayd)

Great companies know that it takes highly engaged employees to retain customers and make their brand promise come alive. To make the connection between your employees, customers and brand, you need a partner with deep expertise across several areas. Only KANTAR TNS has over two decades of employee survey experience, as well as access to the consultative and research resources of the world’s largest customer satisfaction benchmark database and brand analytics research. Whether you have 200 employees or 200,000, Kantar TNS has the expertise and the advanced measurement, reporting, and follow up tools you need to deliver on your employee and customer brand promise.

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