What Good is a Survey Without Action?

Posted on October 28, 2013 by TNS Consulting Team (via Scott Spayd)

Often, organizations spend so much time in the planning phase of a large-scale survey program sweating out all the many details of the survey launch itself that they forget to save some time and attention focused on the results.  What good is a survey if you don’t act upon the results!

If you want to improve employee engagement, customer satisfaction, increase market share, etc., you need to follow through with actions.  Senior management support is critical for any action planning initiative to be successful.  At every level, management needs to make sure that teams and work groups have the authority and the resources they need to understand the issues identified in the survey results.  When everyone is involved in analyzing, prioritizing and developing action plans, it’s a best practice for survey success focused on improving employee engagement and organizational outcomes.

TNS Consulting Team (via Scott Spayd)

About TNS Consulting Team (via Scott Spayd)

Great companies know that it takes highly engaged employees to retain customers and make their brand promise come alive. To make the connection between your employees, customers and brand, you need a partner with deep expertise across several areas. Only KANTAR TNS has over two decades of employee survey experience, as well as access to the consultative and research resources of the world’s largest customer satisfaction benchmark database and brand analytics research. Whether you have 200 employees or 200,000, Kantar TNS has the expertise and the advanced measurement, reporting, and follow up tools you need to deliver on your employee and customer brand promise.

What Others Are Saying

  1. M Atlas October 29, 2013 at 7:26 am

    Nice article Katherine,

    I agree with you in the fact that organizations do indeed place way too much emphasis on one dimension of a survey while ignoring another. In this case, its the results.

    One thing I’d probably add though, particularly in regards to employee engagement, is the fact that companies can use in-person surveys to add a more personalized touch to the employee engagement process. A friend of mine works at a company that tried in-person surveys and he mentioned how the process was made easier since employee fears of any possible backlashes could be alleviated. They were free to discuss their problems and in the end, it resulted in the company getting a productivity boost. There are probably quite a few companies that offer this kind of service (SQM for example: http://goo.gl/C4JvAF) and it’d be beneficial for those firms conducting employee engagement to seek them out.

Leave a Reply

Your email address will not be published. Required fields are marked *