What’s The Buzz About Your Organization?

Posted on June 15, 2012 by TNS Consulting Team (via Scott Spayd)

During networking meetings, one particular question is always asked of me: “What are your target companies in your job search?” I have found that people want to tell you as much as they can about XYZ Organization to help you decide if it would be an organization worth looking at. After all, no one wants to end up at an organization that does not fit his or her personality or core set of values.

We all know a lot about different organizations. Friends, family, and perfect strangers tell us about their experiences with different organizations and we store this information. We feel compelled to tell someone something we know about the organization they are interviewing at. This can be positive and also very detrimental for an organization. If an organization is unaware that the public views the organization as “stiff, old-fashioned, and workaholics” then this organization is at a huge disadvantage. Young professionals typically do not see these characteristics as attractive or appealing and will likely look elsewhere.

Part of talent management within an organization is understanding the public’s perception of your organization. As mentioned in last week’s post on impression formation, first judgments are very powerful and very difficult to change. If a candidate has an impression that about an organization, it may be very difficult to alter.

When asked if they would recommend their organization for employment, 57% of employees in our 2011 panel study reported feeling that they would recommend their organization. This value indicates that about half of employees have positive feelings toward recommending their organization. The follow-up question would be, “What about your current organization would keep you from recommending it to others?”

Think about your current organization. What are the characteristics that make your organization a great place to work? Are there aspects of your organization that are keeping top talent away?

TNS Consulting Team (via Scott Spayd)

About TNS Consulting Team (via Scott Spayd)

Great companies know that it takes highly engaged employees to retain customers and make their brand promise come alive. To make the connection between your employees, customers and brand, you need a partner with deep expertise across several areas. Only KANTAR TNS has over two decades of employee survey experience, as well as access to the consultative and research resources of the world’s largest customer satisfaction benchmark database and brand analytics research. Whether you have 200 employees or 200,000, Kantar TNS has the expertise and the advanced measurement, reporting, and follow up tools you need to deliver on your employee and customer brand promise.

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