Where Are “We” Headed?

Posted on September 4, 2012 by TNS Consulting Team (via Scott Spayd)


It is extremely difficult to be part of a team that has no direction. Imagine working in a team that has to build something but has no plan for the task. Without any clear direction or plan, the team will not be successful. Add in competition from other teams and the task becomes that much more difficult. The same can be said for organizations without a clear direction.

Think of about your current organization and the mission of your organization. What is the ultimate goal for your organization? Is it to be the best “fill in the blank?” It is great to have a goal to be the best, but you must also have a plan of attack.

Leadership plays a large role in providing an organization with direction. While the status quo or staying at a constant level of success may seem to be okay, it is always best to look ahead to the future as the economy consistently changes.

Working for many organizations in my life, I have found it most refreshing when I understand what steps the organization is taking to better itself. I disliked being in the dark at some organizations and having no part in understanding the future of the organization. And on the flip side, I appreciated when my supervisor clearly communicated changes and future goals the organization had. I felt more committed to the organizations that communicated goals and plans to get there because I felt included. Our 2011 global panel revealed that 60% of employees feel that their supervisors do a good job of communicated organizational goals.

How do you believe organizations should effectively communicated goals to employees? Should employees always be “in the know” or only told about critical changes?

TNS Consulting Team (via Scott Spayd)

About TNS Consulting Team (via Scott Spayd)

Great companies know that it takes highly engaged employees to retain customers and make their brand promise come alive. To make the connection between your employees, customers and brand, you need a partner with deep expertise across several areas. Only KANTAR TNS has over two decades of employee survey experience, as well as access to the consultative and research resources of the world’s largest customer satisfaction benchmark database and brand analytics research. Whether you have 200 employees or 200,000, Kantar TNS has the expertise and the advanced measurement, reporting, and follow up tools you need to deliver on your employee and customer brand promise.

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