Why Does Employee Engagement Matter?

Posted on January 5, 2013 by TNS Consulting Team (via Scott Spayd)


When we look at organizations, there are so many different components that comprise the relationship between employee and organization. It is hard to pinpoint the most important aspect the influences this relationship. The hottest topic is normally job satisfaction. Why is this? I believe that while job satisfaction is not “easy” to diagnose and solve, it is often used as a scapegoat for organizational problems.

It seems that over time employee engagement is gaining momentum in the organization and employers are starting to become more interested. What I like most about employee engagement is that it forces us to stop looking at just an employee and what is preventing them from doing well or staying at an organization. With job satisfaction we tend to look at the individual and ponder to ourselves, “What is wrong with this employee that is keeping them from being satisfied?”

Employee engagement forces us to think outside of the normal range of scope. From the smallest parts of an organization such as work environment all the way to leadership, employee engagement research allows us to consider the atypical. With that being said, employee engagement can dig up organizational problems that are not easily fixable. While it may be that employees are lacking engagement because of compensation, organizations cannot always afford to change this.

I challenge you and your organization to approach 2013 by looking at your organization with an employee engagement lens. When organizational changes are being discussed and decided upon, ask yourself, “How will this affect our employees’ engagement levels?”

A recent article on employee engagement discussed the financial impact of disengaged employees. Great read!

TNS Consulting Team (via Scott Spayd)

About TNS Consulting Team (via Scott Spayd)

Great companies know that it takes highly engaged employees to retain customers and make their brand promise come alive. To make the connection between your employees, customers and brand, you need a partner with deep expertise across several areas. Only KANTAR TNS has over two decades of employee survey experience, as well as access to the consultative and research resources of the world’s largest customer satisfaction benchmark database and brand analytics research. Whether you have 200 employees or 200,000, Kantar TNS has the expertise and the advanced measurement, reporting, and follow up tools you need to deliver on your employee and customer brand promise.

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